Good fit
When this conversation is worth having
Identity systems that need to hold
For brands, institutions, and initiatives that need a clearer visual language and stronger structural coherence.
Digital experiences with real use ahead of them
For websites, tools, and products where navigation, interface feel, and usability matter as much as aesthetics.
Unusual briefs
For hybrid projects that need a conceptual frame before execution, not just a cleaner finish.
Preparation
What helps before the first conversation
1. Describe the actual task
Name what needs to change: an identity system, a website, a digital product, an editorial structure, or a project whose categories are still becoming clear.
2. Explain what is not working
That can be weak differentiation, a scattered interface, unclear structure, low trust, or a concept that still feels underdesigned.
3. Say what already exists
Bring the current site, a deck, a visual system, a prototype, or rough notes. An incomplete starting point is enough.
4. Name the outcome you want
For example: clearer positioning, stronger usability, a more distinctive identity, or a system that can scale without losing itself.
A useful first conversation does not require a perfect brief. It requires an honest picture of the situation.
Routes
Start with the entry point that fits best
If you are still figuring out the right entry point, use the pages below to narrow the conversation before reaching out.
Services
Use this if you want to understand the main kinds of design work the practice takes on.
Work
Use this if you want named case studies across tools, editorial systems, campaigns, packaging, and narrative work.
About Arthur
Use this if you want the larger practice context, the working method, and the mix of concept and systems behind the work.
Start here
Email is enough
The cleanest first step is a direct email to arthur@schmidtpabst.com.
If it helps, send the current site, a deck, a prototype, screenshots, notes, or the rough version of the problem right away. Precision is not required.
What to include
A rough picture is enough. Helpful things include:
- What needs to change.
- What already exists.
- What kind of help you are looking for.
- Any real timing or launch pressure.
If you already have links, decks, screenshots, prototypes, or notes, send them with the first reply or straight away.